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CONSULTING
Moore International, Inc. helps organizations define and create a customized global rainmaking strategy. We advise organizations on clear, actionable steps they can take to grow their business globally.
Customized training programs teach professionals to implement the strategy by giving them skills needed to generate more business across cultures. Our core strength is teaching business professionals how to grow strong, global business relationships–one client at a time.
Case Study: New Global Firm Learns to Generate More Clients Over a span of several months, we consulted with a newly-formed intrnational service provider with offices in the United States and Europe. The firm needed more clients, but was struggling to bring them in. First, we helped the firm to define more clearly its ideal client base. Second, we helped create and implement specific, actionable strategies targeting those specific clients in key geographic locations. The firm learned to communicate its unique strengths to prospective clients. Changes were made to marketing materials, such as the website, and to interactive methods for generating new clients. Training and coaching taught firm employees stylistic and behavioral techniques to improve client interaction–with stellar results.
Case Study: Latin Amarican Firm Energizes US Client Development We helped a Latin American firm to revamp its rainmaking strategy in the United States. In particular, we taught the firm specific ways to clearly and directly communicate its unique value to its potential clients. This resulted in changes to the firm’s website and marketing materials, but also in better ways to contact and build relationships with prospective US clients. Individual firm members were coached in specific communication techniques to improve the speed and effectiveness of client development.
Case Study: US Firm Learns to Attract Chinese Clients A US-based firm asked us to advise on cultivating more clients in China. For example, the firm needed appropriate client gifts. Our consulting project included helping them to develop culturally sensitive, engaging and unique client gifts which also successfully promoted the firm’s brand.
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