http://www.globalrainmaking.com Sun, 25 Jul 2010 14:05:38 +0000 http://backend.userland.com/rss092 en Foreign accents make a bigger (and more negative) impact than previously thought, new research from the University of Chicago shows.  A recent study proves that listeners subconsciously mistrust messages received from people with foreign accents--and the mistrust grows with heavier accents. So what does this mean for those of us working ... http://www.globalrainmaking.com/2010/07/25/how-foreign-accents-can-impact-business-results/ Professionals, like accountants, architects and financial advisors,  are increasingly incorporating social media into their comprehensive marketing plans.   For example,   The Progressive Accountant notes that the each of the Big Four accounting firms maintains a Facebook page, and many state CPA agencies use both Facebook and Twitter. Even financial advisory companies are ... http://www.globalrainmaking.com/2010/03/12/how-professionals-are-using-social-media/ Sitting in Lufthansa's business lounge at the Frankfurt airport yesterday, I couldn't help but overhear my neighbors:  tables and tables of business folks, all speaking different languages, and using Frankfurt as a gateway to far flung destinations. And so, it was fitting that I spotted an article in the March 9th ... http://www.globalrainmaking.com/2010/03/10/knowing-how-another-culture-thinks-payoff/ Memphis architecture firm JMGR Inc. probably never expected to be doing so much business in China. As The Commercial Appeal describes, it all started when JMGR hired Kai Wang, a Chinese architect wanting to learn American hospital design methods. A positive relationship grew.  And so Wang, in turn, used his ... http://www.globalrainmaking.com/2010/03/04/how-one-memphis-architecture-firm-developed-chinese-business-and-you-can-too/ California-based game developer, Zynga, knows that sometimes the simplest concept can be the most effective. Of the 400 million Facebook users, an estimated 75 million of those play social media games developed by Zynga monthly, with FarmVille's being the most popular.  With an estimated worth of $3 billion amassed since ... http://www.globalrainmaking.com/2010/02/26/learn-from-farmville%e2%80%99s-international-social-media-success/ If you haven't jumped on the global social media train, now is the time. New Nielsen data confirms what social media pundits have been claiming:  social media is a powerful way to reach customers globally. The Nielsen Company recently reported that usage of social media sites grew rapidly, up  82% (!) ... http://www.globalrainmaking.com/2010/02/03/reach-more-clients-globally-social-medias-global-growth/ Cross cultural business gaffes aren't just embarrassing.  They can be expensive, too. The Wall Street Journal explores the financial cost of such cross cultural mistakes in  "Expanding Abroad? Avoid Cultural Gaffes" (1-19-10 by Emily Maltby), showing how the lack of advance research and cultural customization can wreak havoc. Remember the Chevy Nova, ... http://www.globalrainmaking.com/2010/01/20/the-cost-of-business-gaffes-across-cultures/ Mary Kay is the quintessential, American, direct-sales success—and, against odds, it has taken that success to China. The company faced roadblocks, including Chinese laws that forbade direct sales (until the law changed in 2006) and Chinese consumers’ lack of interest in make-up. However, as Slate reports, the company has worked ... http://www.globalrainmaking.com/2010/01/08/respond-to-your-clients-values-lessons-from-mary-kay-in-china/ How proud are your foreign clients of their native country? Quoting a recent poll from the Reputation Institute, The Economist reports that, out of the 33 countries surveyed, Australian citizens ranked highest in their trust, admiration, respect and pride in their country.  (Canada took second place with poor Japan lagging ... http://www.globalrainmaking.com/2009/12/17/tap-into-your-clients%e2%80%99-national-pride/ Leave it to High Tech to teach us how to meet client needs. Cell phone giant Nokia doesn't want to be known as a cell phone company anymore--even though it dominates more of the global cell phone market than the next three competitors combined;  as reported by Fast Company in Nokia ... http://www.globalrainmaking.com/2009/09/02/global-client-customization-nokia-style/